Pop quiz: What’s the most common question massage therapists ask themselves?
The answer isn’t a surprise: How can I make more money?!
We hear from a ton of massage therapists on Schedulicity looking for advice on how they can bring in more money.
The catch: How can you make more money in massage therapy without booking more appointments?
To help you meet your revenue goals this year (without overbooking your schedule!), we put together a list of money-making tricks for massage therapists.
Sprinkle them into your regular work schedule to boost your weekly, monthly, and annual revenue!
- Rebook More Clients
- Raise Your Prices
- Increase Your Tips
- Create Package Deals
- Sell Products
- Add Services
How to Build Your Massage Therapy Clientele (and Make More Money!)
Rebook More Massage Clients
One simple way to boost revenue is to focus more energy on rebooking current clients, instead of chasing down new ones.
Acquiring new clients costs up to five times more than retaining a current client, so there’s a lot to be gained by getting clients to book again and again.
Clients who rebook create a more stable income for your business. They also create a positive feedback loop by recommending you to their friends and family.
A win-win for free word-of-mouth marketing – and maybe a new customer loyalty program?
PS. Here’s how a scheduling software for massage therapists can help your business rebook clients.
Pro Tip: Our scheduling app has all the tools to manage your massage business, from calendar management to payment processing and marketing.
Raise Your Massage Prices
We know raising your prices can seem a bit scary.
What if my clients are upset? What if they don’t come back?
Trust us: When the time comes, there are simple, seamless ways to increase your prices to make sure you’re charging what you deserve — without upsetting your clients.
- Give notice: First things first: Let your regular clients know well in advance of any price changes. The commonly accepted timeline is at least two month’s notice. At the end of the day, you don’t want to surprise your clients with a price change, so the more notice you can give, the better.
- Post your prices: If your prices are posted on your website or on your online booking page, make sure they reflect your current price. This way, clients aren’t caught off guard when they come in for their appointment because they saw an old listing with your previous rates.
- Cut your regulars a deal: It’s never a bad idea to reward your longtime clients. One way to do that is to offer your current clients the chance to book in advance (and prepay) at your old rate. This will help your clients feel better about the pricing transition, and you’ll have appointments locked in for the future!
We all know how stressful discussing tipping can feel!
In addition to providing your clients with great service, there are ways to encourage them to tip after their massage without encountering that awkward tipping moment.
One way to avoid the awkward tipping moment is by using a service that auto-calculates tips at checkout. This helps clients avoid awkwardly doing math in their heads in front of you.
Having a payment processing system that provides a tipping step also saves you from having to ask, which always feels a little awkward.
Pro tip: Speaking of payment processing, Schedulicity’s built-in payment processor helps you handle all things payment: auto-billing, refunds, prepayments, deposits – even tips, without the awkwardness.
Create Package Deals
Packaging your services into bundles is a fantastic way to market you massage offerings, incentivizing new and current clients to book. There are plenty of benefits to packaging your services:
- You’ll book more appointments
- You’ll encourage repeat business
- You’ll set yourself apart from the competition
To hook new clients into rebooking, you can create a package especially for them, like “Returning Customer Package of 5” with a little discount built in.
Adding retail or merchandise to your revenue stream is a great way to bring in more money and make life a little easier for your clients.
If they can buy their products from you during their appointment, they don’t have to search for it in a store or go down any product rabbit holes online.
For massage therapists, this could mean selling aromatherapy oils, lotions, scrubs, hot packs, massage tools, or even books.
Add New Massage Therapy Services
Whether you’re trained in sports massage therapy or deep tissue massage, a new service can open up a whole new revenue stream. Though, some might require certifications or licenses, so double-check before offering!
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