Town Hall

by Schedulicity

Free live classes and Q&As with experts and the Schedulicity team on topics to help your small business, salon, or fitness studio grow. Created with service providers in mind. (Plus, a $500 small business grant awarded to one live attendee at the end of every webinar!)

Check Back Soon!

On the Move? Listen to the Podcast

We’ve turned our Town Hall series into a podcast, too. Listen to them at home, in the car, or on your next run (if you’re into that sort of thing).





Watch Past Town Halls

Watch a recorded Town Hall you may have missed.

  • September 30, 2021
    Side Hustle Sept: 5 Things I Wish I’d Done Differently When I Started My Side Hustle

    Do I have the money? How much time should I devote each week? How do I start? We’re joined by a powerhouse and BA panel of women, Nina Tulio, Cassie Kurtz, Pati Plymire to dive deep into the art of side hustlin’, so you can do it right from the get go!

    Watch Now

  • September 16, 2021
    Side Hustle Sept: How to Sell Products Without Feeling Like You’re Selling

    Whether you’re promoting your new business to potential clients, trying to bring in more revenue through product lines or announcing an increase in your prices, or even selling *yourself* while applying for a new job at your dream salon — “selling” doesn’t need to feel intimidating or icky.

    Watch Now

  • August 12, 2021
    The Good Stuff: Waitlists and Waivers for Services and Classes

    Be sure to join this webinar as we discuss two of our favorite ‘W’ words. They also happen to be two of our latest features! We’ll deep dive into how to use them and what your clients’ will experience from their end. You’re going to wonder why you didn’t set these up months ago!

    Watch Now

  • July 26, 2021
    The Good Stuff: Customize How Clients Pay

    Prepayment, auto billing, self-checkout and easy tipping via text or QR code — we’ve got it all. We’ll go over all the ways clients can pay you and all the settings you can tweak and customize to your heart’s content. We’re going to cover how to use payment settings to cut down on no-shows, how using our payment processor builds business credit, and why you should encourage clients to add a payment method to their booking account. Plus, we’ll talk about Norm, our built-in payment option that allows clients to checkout (and tip!) without digging for their credit card — they can just pay straight from their phones! It’s available to anyone with payments turned on in their Schedulicity account.

    Pro tip: If you haven’t applied to use our built-in payment processor yet, why not get the ball rolling now? (Processing the application takes 2-5 days.) That way, you can follow along live as we walk through all the settings.

    Watch Now

  • June 12, 2021
    The Good Stuff: How to Use Schedulicity to Market Your Business

    Now that we’ve covered the basics, let’s dig a little deeper. Yep, we’re talking about marketing. You likely know a bit about email marketing — but did you know there are countless other easy ways to grow your client list and your business? Most of them are automated, which means you’ll make money while freeing up extra time. In this webinar, we will show you five different ways you can use Schedulicity features to market your business including optimizing your business listing, finding the social media tools that work for you, and even some new package ideas that work for every type of business. Let’s spread the word!

    Watch Now

  • June 17, 2021
    The Good Stuff: 5 Favorite Features

    Join us to kick off our new series, The Good Stuff, where we’re talking about some of our team’s favorite Schedulicity features, which may just include some you never even knew you had. For our first session, we’re covering five “quick hit” features that you’ll want to start using…yesterday — all in under 20 minutes. These features are all part of your Schedulicity business account, so feel free to follow along!

    Watch Now

  • June 7, 2021
    Navigating the New “Norm”: A 5 Step System to Changing Your Financial Future

    Be sure to join us as we wrap up our Financial Freedom series. We are excited to end this one with our dear friend and barber, Cassie Kurtz. Kurtz, will share some of her insight into navigating your financial health and a solution to changing your financial future.

    Watch Now

  • June 3, 2021
    Norm Meet & Greet: A Special Town Hall Series

    We’re back again to introduce you to Norm™. Norm lets you instantly charge clients and earn more tips from anywhere. Clients can pay card-free from their phones. It’s easy to use, deviceless, and designed for the small businesses we love. Let us introduce you to the magic. Join our training session to learn how and why to get started, see a live demo, and talk about our new industry-low One Rate option.

    Watch Now

  • May 10, 2021
    How to Welcome Success During Times of Change

    In this Town Hall, we have two special guests. Lori Crete, our good friend and licensed celebrity esthetician and founder of The Beauty Biz Club will be sitting down with recent beauty school grad, Lauren Nettuno (yup, our very own CEO’s daughter) to chat through finding and creating new opportunities and what it means financially to make career changes and the ultimate journey to success.

    Watch Now

  • May 3, 2021
    Norm Meet & Greet: A Special Town Hall Series

    We’re back again to introduce you to Norm™. Norm lets you instantly charge clients and earn more tips from anywhere. Clients can pay card-free from their phones. It’s easy to use, deviceless, and designed for the small businesses we love. Let us introduce you to the magic. Join our training session to learn how and why to get started, see a live demo, and talk about our new industry-low One Rate option.

    Watch Now

  • April 26, 2021
    Demystifying Credit Card Processing with Keith Smith

    Credit card processing is one of life’s biggest headaches (ahem, unless you’re using Norm, and then it’s a snap) . We’re talking with Keith Smith, Founder and CEO of Payouts Network about the ins and outs of credit cards and how to make sure they are working for you not against you.

    Watch Now

  • April 22, 2021
    Norm Meet & Greet: A Special Town Hall Series

    Meet Norm™ by Schedulicity. Norm lets you instantly charge clients and earn more tips from anywhere. Clients can pay card-free from their phones. It’s easy to use, deviceless, and designed for the small businesses we love. Let us introduce you to the magic. Join our live training session to learn how and why to get started, see a live demo, talk about our new industry-low One Rate option, and an open Q&A to answer all your burning questions.

    Watch Now

  • March 15, 2021
    Where’s the Money Now? Financing Your Small Business in 2021 w/ Gerri Detweiler, Education Director for Nav and Ty Kiisel, Head of Content for Nav

    Last year caused rapid changes in what work and revenue looks like for service providers — and rapid changes to small business lending, too. If you’re wondering what funding options are available to you, join us for a chat with Gerri Detweiler, Education Director, and Ty Kiisel, Head of Content, of Nav, an online financing platform for small businesses. We’ll discuss the current lending landscape (Who’s lending and what’s changed? How do you prepare your business for financing?), go over the crucial factors lenders are evaluating now, and the steps you can take to position your business for financing in the coming months and years.

    Watch Now

  • March 1, 2021
    Make More Money w/ Nina Tulio

    You can only cut costs so much. True financial freedom comes from finding new ways to make money in 2021. We’re joined by beauty business consultant and resident Schedulicity expert Nina Tulio to talk about everything from raising prices to multiple revenue streams to often overlooked areas that can mean the difference between what you make now and six-figure income.

    Watch Now

  • February 22, 2021
    Everything you Need to Know about Taxes for Your Small Business w/ Michelle Cook, CPA Part II

    We’re bringing back our wildly popular Q&A on small business taxes with Michelle Cook, CPA. (FYI, we’ve raised the cap on our live attendee limit, so EVERYONE can get in!) We’ll go over filing deadlines, the tax impact of U.S. government grants and PPP loans.

    Watch Now

  • February 18, 2021
    Financial Checklist for Small Business w/ Cassie Kurtz

    We’re bringing back one of our favorite barbers and business owners, Cassie Kurtz, to talk about the trick to organizing both your personal and professional finances (even if they’re a mess right now!) so they work for and not against you! We’ll walk you through a full checklist that you can follow to get your finances in order ASAP. Per usual, we’re giving one attendee a $500 small business grant as well.

    Watch Now

  • February 1, 2021
    Everything you Need to Know about Taxes for Your Small Business w/ Michelle Cook, CPA

    To kick off our Town Hall Financial Freedom series, we’re joined by Michelle Cook, CPA to go over all things tax-related. We’ll go overestimating, filing deadline, and most importantly, the tax impact of PPP and government grants. Join us to get your most confusing questions answered.

    Watch Now

  • December 14, 2020
    The Sched Ed Holiday Party

    School’s out for the holidayyysss! You’ve made it through a whole semester of Sched Ed, and you’ve now got plenty of (business) tricks up your sleeve to use in 2021. Let’s celebrate with some fun. We’re talking raffles, giveaways, industry banter, and an open Q&A with some of previous hosts — plus, some surprise guests! Throw on something festive (pajamas count), bring any questions you still have, and let’s party!

    Watch Now

  • November 30, 2020
    Social Media + Influencer Marketing 101

    Join us and one of our favorite social media influencers, Elizabeth Faye to discuss how to grow your audience on platforms like Instagram, plus the power of partnerships.

    Watch Now

  • November 16, 2020
    Sched Ed – Time Management 101

    You’ve only got so much of time in your day — are you as organized as you could be? We’ve got you covered. Jay Nixon, fitness entrepreneur, published author (yep!), podcast host, and professional speaker knows how to fit a LOT into his always-packed schedule. He’s going to walk us through his best techniques for managing your time when you’re juggling clients and multiple revenue streams — as well as how to make time for your goals in 2021.

    Watch Now

  • November 2, 2020
    Sched Ed – Packages + Upselling 101

    Hosted by the Schedulicity Team, we’re talking about maximizing your profits during the busiest days of year. We’ll walk you through how to plan packages ahead of Black Friday and the holiday onslaught, including some ways to cut down on all the manual labor without sacrificing revenue.

    Watch Now

  • October 19th, 2020
    Sched Ed – Great Client Service 101

    If you’ve attended Nina Tulio’s previous webinars, you know this woman can soothe even the most frustrated clients’ nerves. For this class, she’s going to break down what to do when you’re faced with a difficult client or touchy subject, how to re-engage previous clients, and the secret to lifelong loyalty.

    Watch Now

  • October 5th, 2020
    Sched Ed – Pricing + Finances 101

    Are you charging enough for your services or classes? Is there a right way to create a price list? How well are you budgeting? We’re joined by barber (and self-made financial wiz) Cassie Kurtz to break down the basics.

    Watch Now

  • September 21st, 2020
    Sched Ed – Scheduling 101

    This kickoff class will cover all the scheduling basics you need, plus some insider knowledge you didn’t know we had. Hosted by the Schedulicity team, we’ll tackle exactly how to make the most of online scheduling in 2020.

    Watch Now

  • July 23th, 2020
    Navigating Tough Business Decisions with Nina Tulio

    Join the Schedulicity team and salon business consultant, Nina Tulio (yes, she’s back!) to talk through how to deal with difficult business moments during the pandemic AND beyond such as the ever-dreaded decision to fire a client and, also, gracefully increasing your prices.

    Watch Now

  • July 13th, 2020
    Build Your Brand with Cassie Kurtz

    We are excited to welcome back Cassie Kurtz for another Town Hall! Cassie is the owner of Beyond the Beard NYC in Manhattan and also the founder of the nonprofit Her Chair His Hair. This time, she’s sharing her best advice for creating a must-book brand for your business.

    Watch Now

  • July 9th, 2020
    Cutting Costs with Alicia Soulier of SalonScale

    Join this Town Hall with Alicia Soulier, founder of SalonScale, a mobile app that will tell you the exact cost of hair color being poured for every bowl mixed. Alicia, an entrepreneur and award-winning hair stylist, will be sharing her insights on the best ways for small businesses to effectively and efficiently cut costs.

    Watch Now

  • June 30th, 2020
    The Art of Reopening: Embracing Vulnerability in a Pandemic with Shannon Crow

    Join us for this Town Hall with yoga instructor, Shannon Crow. Shannon is going to talk about what reopening means for each of us and how to embrace uncertainty to build a stronger fitness, personal training, or yoga business. We’ll open the floor to a Q&A so members of our community can share their experiences, advice, and insight.

    Watch Now

  • June 25th, 2020
    Building Community with Pati Plymire

    Join the Schedulicity team and hair guru, Pati Plymire (Queen of the South) for a special Town Hall in honor of PRIDE MONTH. Pati will be sharing her thoughts on all things community from how to build your own to how to lift yours up and — especially relevant right now — how to bring a community together, even when we’re apart. She will also share some of her favorite hair/beauty resources and support networks for the queer community. Whether you’re an LGBTQIA+ business owner or an ally, let’s all spend an hour connecting and celebrating in a supportive space.

    Watch Now

  • June 18th, 2020
    Next Steps with Lee Resnick & Friends

    Join Lee Resnick, barber industry influencer and the founder of Barbershop Connect and BarberCon, and some of his favorite industry experts as they continue the conversation around perspectives, opportunities, and insights as the road to reopening begins.

    Watch Now

  • June 4th, 2020
    Next Steps with Lee Resnick & Friends

    Join Lee Resnick, barber industry influencer and the founder of Barbershop Connect and BarberCon, and some of his favorite industry experts as they discuss perspectives, opportunities, and insights as the road to reopening begins.

    Watch Now

  • May 26, 2020
    Staying Social with Philip Wolff and Alfredo Lewis

    Join industry leaders and dynamic duo, Philip Wolff and Alfredo Lewis, as they share advice on using social media in a time of social distancing, including tips on how to both better connect with your clients and find your way to bigger and bolder opportunities (yes, even right now).

    Watch Now

  • May 19, 2020
    Financial Resilience with Cassie Kurtz

    As the owner of Beyond the Beard NYC in Manhattan where she specializes in beard trims and hot towel shaves, Cassie Kurtz has learned a lot these last few weeks about getting creative with money under an indefinite Safer at Home order.

    Watch Now

  • May 12, 2020
    Messaging Empathy with Kit Warchol

    Despite social distancing, now is the time to connect with your clients in authentic, powerful ways. Join our Head of Content, Kit, to learn how to write email messaging during difficult times that both comes from a place of empathy and still grows your business.

    Watch Now

  • May 5, 2020
    Take Control with Lori Crete

    Join the Schedulicity team and industry expert, speaker, and licensed celebrity esthetician, Lori Crete for this week’s Town Hall. Lori will be covering how to make sure you’re fully in control as you take steps toward reopening. We’ll help you brainstorm a system that works best for you, so you feel comfortable and confident welcoming clients back.

    Watch Now

  • April 30, 2020
    Restart, Part 3 with Jay Nixon

    Join the Schedulicity team and fitness expert/consultant, Jay Nixon for part 3 of our ‘Restart’ series. Jay will be covering everything from mindset to new opportunities and how to position yourself (and business) for the future.

    Watch Now

  • April 24, 2020
    Restart, Part 2 with Elizabeth Faye

    Join the Schedulicity team and salon business coach/powerhouse, Elizabeth Faye. Elizabeth will share specific steps you CAN do right now to make sure you are ready for when things settle down but your business ramps back up.

    Watch Now

  • April 17, 2020
    Restart, Part 1 with Nina Tulio

    Join the Schedulicity team and salon business consultant, Nina Tulio, to talk through how to prepare now for reopening later. Nina will give us three clear steps we can all take so our businesses come back stronger than ever.

    Watch Now

  • April 10, 2020
    All Things Payment

    All Things Payment. Make the most out of your business finances in addition to our very own Schedulicity Pay overview and FAQs.

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  • April 3, 2020
    Do This Now: Automate Your Marketing

    Automate Your Marketing. Deep dive into one of our favorite features: Automated Marketing (free to use, until July 1, 2020!)

    Watch Now

  • March 27, 2020
    5 Ways to Get Your Business Online

    We Care. As we’re all trying to figure out how to navigate these times, here are 5 things you can do right now to make sure you (and your business) are getting the most out of this downtime.

    Watch Now