For many service providers, the holidays are the busiest time of year, and that means they’re also the most profitable. The more you fill your books this season, the more comfortable you’ll feel in the new year.
We launched waitlists earlier than we’d originally planned specifically to help you through the holiday madness, so you’ll always have extra clients ready to go whenever there’s a last-minute cancellation. Couple that with some of these other savvy marketing ideas, and you’re sure to be booked solid until 2021.
How to Fill Your Books This Holiday Season
1. Send a Follow-Up “We’re Open!” Email
With all of the closings and reopenings and policy changes, even if you sent a fantastic email to your clients letting them know that your business has reopened…they still might have missed it. (We all get so many emails every day!)
Now’s the perfect time to send a follow-up reminding them that you’re here, you’re working, and you’re booking clients like them. Consider using an eye-catching subject line to really get their attention. Something like: Wow, [Your Business Name] has been open for a full month!
2. Offer Special Hours
The holidays are busy for everyone, including your clients. If you know that a lot of them will be juggling kids home from school, extra holiday plans, and more, you might want to consider temporarily expanding your hours one or two days a week. Staying open until 9pm instead of 7pm could make a huge difference for someone who’s trying to get everything done before vacation or after the kids go to bed.
If you’re a fitness instructor, offering a morning class on Thanksgiving Day or Christmas Eve (even if it’s just on Zoom) is an amazing opportunity for those of us who’d love to move our bodies before inhaling pumpkin-themed desserts and mashed potatoes. Or hey, really make us feel guilty by offering a Yoga for Hangovers class New Year’s Day.
Just make sure to give yourself a little extra time off in January when everything’s died down — the goal isn’t to work too much, but rather to end the year with a bang and then relax.
3. Start a Waitlist for Services
Let’s get to our HUGE news. We’ve just launched an initial version of service waitlists.
We know this is a feature our businesses have wanted for awhile now, so we’re thrilled to offer you access to version 1.0. Now, when a client calls to see if there’s any way you can fit them in, you can automate the process through your Schedulicity account.
Note: At the moment, clients can’t add themselves to your waitlist, but look out for that functionality in early 2021! In the meantime, you can either invite them to call you or, better yet, use this template to email your client list letting them know that a waitlist now exists.
Service Waitlist Email Template
Subject Line: We’ve Got an Appointment Waitlist for the Holidays!
It’s a busy time for all of us, and I know that you’re juggling a lot of seasonal to-dos. If you’ve tried to book a service with me, and you couldn’t find a time that works for you, I’ve got great news! I’ve just opened up a waitlist for appointments! To be added, you can either call me at [your number] or just hit reply with the following details, and I’ll get you all set up. To be added to the waitlist, I just need to know:
- Your name
- Phone number
- Email address
- Type of service you’d like to book
- Dates. You can pick within the next 7 days, next 30 days, or before a specific date (like a holiday party!)
- Day(s) of the week that work for you
- Time(s) of the day. You can pick morning, mid-day, afternoon, evening
I’ll get you added, then Schedulicity will shoot you a confirmation email! If someone cancels an appointment slot that might work for you, I’ll email you!
4. Create a Limited Holiday Season Offer
Offering a free add-on for any service or class booked before 2021 is a genius way to up the ante on your holiday scheduling. Whether it’s a special mask treatment with every service or a free downloadable New Year’s Eve workout video that you send to anyone who books a December barre class, don’t be afraid to get creative and add some extra incentive. By telling your clients that the offer expires ASAP, you’ll put a little extra fire under them, too.
5. Use “Fill My Book” to…Fill Your Book
If you’re finding that you’ve still got holes in your holiday calendar and really want to maximize your revenue for 2020, don’t forget our Fill My Book feature, which allows you to promote open appointments in the Schedulicity Marketplace. They always get snagged like that!