If you’re on the hunt to find the best influencers in your industry, you’ve come to the right place.
We’ve compiled a list of 13 top influencers in hair, beauty, and fitness.
What makes all of these influencers so popular? They all share the most important characteristic of successful influencers: authenticity. Influencers put themselves out there online, which helps them generate engagement and build relationships with their followers.
They don’t ask followers to pay for their influence; they offer a lot of their knowledge for free. And, most important, they genuinely engage with their followers by acknowledging and responding to them consistently.
These efforts help influencers build trust with their audience — and as a small business owner, you can capitalize on that trust with a paid partnership where influencers promote your brand to their audiences.
Read on for more about these influencers who stand out from the crowd:
Top Hair Influencers on Instagram
To start off this list with a bang, we’ve got top hair influencer Guy Tang. His 2 million followers on Instagram are regularly treated to photos and videos of his vibrant, colorful hair transformations. He’s known for taking clients’ plainer styles to the next level through with bright ombre styles using every color of the rainbow.
Jen Atkin is a hairstylist to the stars. Her Instagram Stories often highlight behind-the-scenes moments with celebs like Chrissy Teigen, Kendall Jenner, and Gigi and Bella Hadid. But that’s not all she posts: She lets her followers in with posts about her garden, her personal style, and even the big life events she experiences.
Hairstylist Philip Wolff travels the world to practice his art, and through Instagram, he takes his followers on the journey with him. He shares detailed behind-the-scenes videos of his work — and they’re detailed enough that he often breaks them up into multiple posts. Many of Philip’s styles include colors and complex layering, and followers are treated to photos of those sleek yet detailed cuts.
Bold colors dominate stylist Presley Poe’s Instagram feed. It’s clear that color is her passion — she’s a winner of the Behind the Chair One-Shot photo contest for best color melt shot in 2017. She regularly posts the brilliant color combinations she creates with all types of hairstyles, from short and angular to long and wavy.
Elizabeth Faye is 50% hairstylist success coach and 50% inspiration. Her Instagram feed is a mix of the beachy, beautiful styles she creates, along with motivational quotes and photos she wants to spread to her followers. She’s honest and real in all of her posts, no matter the subject. It’s no wonder she has more than 50,000 followers!
Barry B calls himself “the black Vidal Sassoon” on Instagram, and he’s one of the most popular barbers in Dallas for athletes. His sharp edges and detail work make him an A-list stylist. Plus, his approach to his career is inspirational — check out his episode of our Hairdustry podcast for some uplifting words from this successful barber.
Top Beauty Industry Influencers on Instagram
With almost 10 million Instagram followers, it’s safe to say Zoe Sugg is at the top of her influencer game. She’s the founder of Zoella, a community dedicated to talking about positivity, lifestyle, beauty, and more. Her followers get a regular dose of Zoe’s makeup looks as well as a behind-the-scenes look at her adventurous life.
Beauty blogger Shayla’s Instagram is the place to be if you’re looking for makeup inspiration on the regular. Shayla’s “makeup of the day” posts often include the products she uses, which means her makeup-savvy followers can attempt similar looks.
Lori Crete is more than just an esthetician. She’s a sought-after speaker, an educator, and the host of The Beauty Biz Show. She uses her Beauty Biz Club platform to teach beauty entrepreneurs how to make their businesses flourish and to spread encouragement throughout the process.
Top Fitness Influencers on Instagram
Michelle Lewin is one of the world’s top fitness influencers. Her experience comes from years working at a local clinic, the numerous books she’s written, and the multiple apps she’s created. She’s now a top fitness model and bodybuilder with more than 13 million followers.
Alexia Clark’s passion for fitness drew her away from a career in marketing to become a certified nutrition specialist and personal trainer. Now, she caters to fitness enthusiasts at every level, using different types of equipment and changing her routines to give her audience something new each time.
Fitness isn’t just about routine; it’s about inspiration. And Kayla Itsines is one of the most inspirational influencers in the game. Her 11 million followers turn to her when they need a push to get in shape, which motivated her to create the Bikini Body Guides: quick exercises designed to boost strength and stamina.
Jay Nixon does it all. In addition to a successful fitness coach, he’s a two-time author, he hosts a podcast, and he’s a fitness influencer to top it all off. He uses his Instagram feed to relate to his clients and followers about “The Purpose of Pain” — which isn’t just the title of one of his books but is also an integral part of the way Jay lives his life.
As you look through the list of potential influencers for your brand, use these influencers as inspiration — or consider reaching out to the people on this list yourself. You could create the perfect partnership!