Staying in touch with your clients is crucial to keep them coming back, and using the right email marketing tools to communicate can make all the difference.
Here at Schedulicity, we know how essential email marketing is for small businesses looking to boost revenue. At an average return of $42 for every $1 spent, there’s no doubt email marketing is huge for small businesses.
That’s why we built the tools you need to create newsletters, send out deals, and set up automatic Thank You and Birthday emails — right into your account!
So whether you’re new to Schedulicity, considering jumping on board, or just need a refresher, this guide has all the tips and tricks to level up your email marketing game.
In this article:
- Automate Your Marketing
- Choose from Free Templates
- Customize Recipients
- Tag Clients to Email Later
- Send Out a Deal
- Test Your Email Before Sending
- Keep an Eye on Revenue
- Bonus: Marketing Guides and Newsletter Tips
Email Marketing Tools — Schedulicity Style!
With built-in templates and easy automation, Schedulicity’s email marketing tools allow you to send customized emails to all your clients at once, choose specific clients, or choose your recipient list by service, class, or booking history! Let’s get into it.
Automate Your Marketing!
Topping our list of the most underutilized Schedulicity tools to help grow your business, Automated Marketing offers a “set it and forget it” option, so your emails can flow in the background, leaving more time for you to do what you do best!
Automated Marketing emails include:
- Thank You Emails (to follow up after appointments)
- Birthday Emails (to share some love on your client’s special day)
- Time to Book Emails (to let clients know it’s time to book based on the timeframe you set)
- Re-Engagement Emails (to help encourage clients to book again by sending them a special offer)
Take Your Pick of Free Templates
With hundreds of free templates to choose from, you’re sure to find the one that matches your brand style or sale theme. Sending out a newsletter? Or sharing the news about a special deal for the moms out there? Customize your email with the image you need!
Pro tip: If you already have a business logo added to your Schedulicity account, good news! We’ll automatically include it at the top of every email you send. If you’d prefer to not include your logo in each email, you have the option to remove it when creating your email.
Customize Your Recipient List
While you can easily send an email blast out to your whole client list, you can also choose specific clients or only send a deal to clients who regularly book a balayage service with you.
Tag Clients to Email Later
Schedulicity’s Client Tags tool is super handy! Add tags to a client’s profile to organize them into different categories. Once they’re tagged, you can email specific sets of clients by choosing the “By Tags” option on your recipient list. Pretty cool, eh?!
Share a Deal (or Two!)
Have a deal you need to promote? With our Deal Manager tool, you can easily create a discount to share, then send out that discounted offer for your clients to book!
Pro tip: Don’t miss our Guide to the Fundamentals of Marketing, where we go beyond email marketing, discussing everything from business branding and websites to getting the most out of your Instagram account.
Test Your Email Before Sending It Out
Once you create your email and hit Save, we’ll e walk you through an interactive checklist, including the option to send yourself a test email to make sure your email is ready to go.
Keep an Eye on Revenue
As a small business owner, you want to know how well your marketing efforts are paying off. We built a performance tracker right into each email you send. You can see how well your automatic Re-engagement or Time to Book emails are doing, too!
Bonus: Marketing Guides and Newsletter Tips
Looking to earn a little extra credit and really step up your marketing game? Check out our other blogs covering everything from client follow-up emails to building your own brand!