Staying in touch with your clients is crucial to keep them coming back.

Using the right email marketing tools to communicate can make all the difference.

At Schedulicity, we know how essential email marketing is for small businesses looking to boost revenue.

At an average return of $42 for every $1 spent, email marketing is huge for small businesses.

That’s why we built email marketing tools to create newsletters, send out deals, and set up automatic client birthday emails — right into your account!

Whether you’re new to Schedulicity, considering signing up for an account, or need a refresher, this guide has all the tips to level up your email marketing game.

In this article, you’ll learn how to:

Schedulicity’s Email Marketing Tools for Small Businesses

With built-in templates and easy automation, Schedulicity’s email marketing tools for small business owners allow you to:

  • Send customized emails to all your clients at once
  • Choose specific clients for more targeted emails
  • Choose your recipient list by service, class, or booking history

Let’s get into it.

Automate Your Small Business Email Marketing!

Topping our list of the most underutilized Schedulicity tools to grow your business, Automated Marketing offers a “set it and forget it” option.

Your emails flow in the background, leaving more time for you to do what you do best!

Automated Marketing emails include:

  • Thank You Emails (to follow up after appointments)
  • Birthday Emails (to share some love on your client’s special day)
  • Time to Book Emails (to let clients know it’s time to book based on the timeframe you set)
  • Re-Engagement Emails (to help encourage clients to book again by sending them a special offer)

Pro Tip: Check out the complete steps to set up Automated Marketing in your account. Or, if you’re new to Schedulicity, you can sign up for an account today!

Take Your Pick of Free Email Marketing Templates

With hundreds of free email templates to choose from, you’re sure to find the one that matches your brand style or sale theme.

Sending out a newsletter? Sharing the news about a special deal for the moms out there?

Customize your email with the image you need!

Pro Tip: If you already have your logo added to your Schedulicity account, we automatically include it at the top of every email you send. If you’d prefer to not include your logo, you can also remove it.

Customize Your Recipient List

While you can easily send an email blast to your whole client list, you can also choose specific clients or only send a deal to clients who regularly book a service with you.

Schedulicity email marketing recipient list options.

Tag Clients to Email Later

Schedulicity’s Client Tags tool is super handy!

Add tags to a client’s profile to organize them into different categories.

Once they’re tagged, you can email specific sets of clients by choosing the “By Tags” option on your recipient list.

Share a Deal (or Two!)

Have a deal you need to promote?

With our Deal Manager tool, you can easily create a discount to share, then send out that discounted offer for your clients to book!

Schedulicity Deal Manager option to email deal to clients.

Test Your Email Before Sending It Out

Once you create your email and hit Save, we walk you through an interactive checklist, including the option to send yourself a test email to make sure your email is ready to go.

Keep an Eye on Revenue

As a small business owner, you want to know how well your marketing efforts are paying off.

We built a performance tracker into each email you send. You can see how well your automatic Re-engagement or Time to Book emails are doing, too!

Bonus: Email Marketing Guide and Newsletter Tips

Looking to earn a little extra credit and really step up your digital marketing game?

Check out our other blogs on how to avoid the spam folder, templates for reopening business, and how to write holiday emails to boost sales.