The Skin and Co 

Kelly Scheinkoeing Owner of Mad City Beauty, The Skin and Company and Faces on Main. Three up and growing Companies that work to educate, create and connect people with their own inner and outer beauty. Having started out teaching for a well known school of esthetics in Mequon, Kelly opened her company The Skin and Company in 2011 in Madison WI, with the understanding that helping clients understand their skin also helped them maintain the beautiful results that she was able to show them in her services. This quickly helped Kelly become one of Madison's well known Estheticians. In 2018 The Skin and Co. took home the Gold for “Best of Madison” Category of Spas. This was largely due to her kind personality and her key goal to always carry and use the best professional products in addition to utilizing the most current and innovative esthetic technology on the market. Kelly prides herself on always learning what is new in the industry, keeping abreast of trends and educating herself on key cosmetic ingredients to know how to best help and protect her clients. Clients love coming to Kelly because she has a way of putting them at ease and helping them understand how to continue their professional results through at home services. Out of the natural progression of professional Service to Home care regime, Kelly realized that a key component to growing her businesses was to find talented providers that helped replicate this model. Today at The Skin and Company no matter who your service provider is, you can rest assured that you will be well cared for, your esthetician will be trained in the most current techniques and services and the standard of service provided at any of Kellys three companies will be five star.

Caitlin specializes in skin health and lash lifts and tints. Caitlin believes in mindfulness, self care and showing off your natural beauty. Helping others is her passion and she wants to help her clients feel amazing in their own skin. When not at work you will find her being a mom, spending time with her family, gardening and building her country homestead.