SMASH Boston 

With years of experience in the dynamic world of hairstyling, Joao Santos is not just a stylist; he is a creative force deeply rooted in a legacy of salon excellence. Coming from a family of salon owners, Joao has cultivated a passion for hair that transcends mere technique -- it's an art form. His journey has taken him from an intimate settings of family-run salons to the glamorous runways of high fashion, where he has had the honor of assisting at iconic events, including on Alexander McQueen fashion show. Joao's unique background as a model and performer enriches his approach to hairstyling. He understands that hair is not just about aesthetics; it's about expressing individuality and enhancing personal style. His keen eye for detail and flair for innovation allow him to tailor each look to his clients' desires, ensuring they leave feeling empowered and radiant. Wether it's a chic cut, or a bold color transformation, Joao approaches every client with a fresh perspective and a commitment to excellence. He believes that every haistyle tells a story, and he is dedicated to helping you articulate yours.