Bundle your salon services into packages to sell more products and make more money.
But, if you’re not seriously considering salon marketing strategies, like packages, you’re missing out on lucrative opportunities.
There are plenty of benefits to packaging your services, like:
- You’ll sell more products.
- You’ll encourage repeat business (aka more appointments).
- You’ll set yourself apart from the competition by speaking directly to client needs.
Here’s exactly how to find the best service packages for salon client retention, plus 10 package ideas to get you started.
How to Figure Out What Package Deals Are Best for Your Salon’s Client Retention
Step 1: Set serious goals.
Why do you want to create package deals?
What can you improve to grow your business?
Are you trying to get new clients for your salon?
Maybe you’re hoping current clients will rebook more often — and no-show less frequently.
Maybe a competitor opened down the street, and you’re looking to stand out.
Whatever the case may be, packages are an effective way to meet your targets.
Pro Tip: Schedulicity offers packages for both service- and class-based businesses. Once you get things rolling, Schedulicity makes it super easy to track clients’ packages — with an easy-breezy process for deducting sessions and handy reports to keep an eye on things as well.
Once you have your goals with package management, you’re more equipped to make informed decisions about what to offer.
Step 2: Research your existing salon client list.
Next, take a deep-dive into your current client list. It should give you plenty of insight to help you create offers and manage packages.
Take a look at your books and get a sense of what kind of clientele you’re working with.
Do you have tons of new clients?
Do you have loyal salon clients who come back on a weekly, monthly, or quarterly basis? (If so, consider creating a customer loyalty program, too.)
What about one-time clients who book once and never return?
If you find yourself with an abundance of one-time clients who don’t rebook, a re-engagement offer might get those customers back.
Let your current client list —and holes in your client base —inform the deals you offer.
Step 3: Sell packages during downtime in your schedule.
If you look at your calendar, you’ll likely notice trends when it comes to scheduling: days of the week or months where you’re booked solid or quiet periods filled with empty slots.
These periods are the perfect time to introduce package deals. If July is always full for you, there’s no need to offer discounted services.
When things slow down in August, you can incentivize people who might not otherwise book to set up an appointment by throwing something special their way.
Step 4: Test different packages to see what works.
Make sure you’re testing different package deals against each other, so you can assess your success.
Too often, business decisions are made on assumptions or feelings instead of evidence.
Package management is a perfect place to consider the scientific method.
Note the type of deal you’re running, time of year, and all other factors that set the deal apart.
Then, compare to a new deal the following month or season, to see which works best for your business.
10 Package Deals to Improve Your Salon’s Client Retention
There’s an endless amount of package deals out there, so where do you start?
We rounded up ten proven package deals to consider, depending on your goals and client list.
1. New Client Package
The new client package is a classic for a reason. It incentivizes customers to book with you the first time and keeps clients coming back.
Consider offering a client’s first five classes at a discounted rate, a 30-day unlimited deal, or a service packaged with a free consultation for new customers.
2. Product Bundle Package
Offer a shampoo and conditioner combo.
Bundle texturizing spray, hair oil, hairspray, and whatever else!
Putting your best products together upsells each appointment — and even at a discounted rate, you’re bringing in more profit than if the client booked just a single service.
3. Partner Package
Partnerships are the secret weapon of small business marketing, capitalizing on other brands to drive customers directly to you.
If you already have a referral program with another business, consider bundling your services together at a discounted rate.
4. Loyal Customer Package
Getting customers to continue to book is a cornerstone of a successful small business, and giving clients a reward for their loyalty will keep them coming back for more.
Consider a discount on recurring appointments, which make your billed hour a guarantee instead of relying on clients to remember to rebook.
Here’s our guide to spa and salon loyalty programs to get you started.
5. Buy Two, Get One Free Package
Why sell one when you can sell two?
Figure out how many classes or services you need to sell in order to stay profitable even when you add in a freebie.
6. Bridal Package
Theme packages are perfect for targeting specific clients. Think back to your research about who you’re after.
Start with people who are definitely spending money: people with life events coming up.
For example, bridal packages can include anything from cut to color to style.
7. Post-Baby/New Mom Package
Another critical life event? Becoming a parent.
New parents are in need of extra pampering, and giving them the opportunity to spend some money on well-earned self-care sets you up to make a nice profit.
What Kind of Money-Maker Are You?
Let’s talk money, honey! Spend it, save it, hustle for it.Take the Quiz
8. New Year, New Me Package
Everyone enters the new year with a plan to take better care of themselves.
Target this audience with special programs that transform your image.
People are thinking of chopping their hair off, dying it a new color, trying anything new to look and feel different.
(Another version of this package would be the Summer Ready Package — which, you can probably guess, functions in a similar way. Make room for all the blonde appointments!)
9. Back-to-School Package
The school year starts in August or September. Consider offering back-to-school or picture day cuts to kids.
10. Specific Goal-Based Packages
Think about what your client is looking to accomplish:
Do they want to go from black hair to platinum blonde?
Are they growing their hair out to donate?
Build packages around exactly what it takes to get them to their goal.