Oh, what fun the holidays can be. Friends, family, parties, and of course, festive food and drinks. But there’s also added stress around the holidays — especially for small business owners looking to increase sales to end their year with a bang.
As a service provider, it’s easy to get lost in the frenzy of the holiday season. On top of your already busy schedule, you’re probably handling last-minute appointments and purchases… while also planning your own holiday festivities.
But despite the chaos, the holidays also mark one of the best times to increase your revenue. Your clients are in a shopping state of mind and on the hunt for holiday deals. In fact, on average, consumers spend nearly $1,000 over the holidays — which makes the holiday season a great time to boost sales and engage with your clients. One way to take advantage? Promotional packages.
If you’re looking to sell holiday packages like a pro this year, you need a game plan. To help get you started, we put together our best tips for selling more holiday packages — without losing any of that holiday cheer.
- Get Prepared
- Create Your Packages
- Bundle Your Products
- Market Your Packages
- Don’t Forget Small Business Saturday
If you already sell packages year-round, you know they’re a fantastic way to both entice new clients and show some love to your regulars. To do them right, though, you need to do some advance planning — and crunch a few numbers. When it comes to creating or marketing your holiday packages, the sooner you prepare for the holiday sales rush, the better.
According to the National Retail Federation, about 40% of holiday consumers will begin their shopping before Halloween. A small percentage even start before Labor Day.
While October might feel a little too early for eggnog and Christmas lights, it’s exactly the right time to start your holiday package and sales strategy.
When considering your budget for holiday package sales, ask yourself the following questions:
- What services, classes, or products can you afford to offer discounts on?
- If selling product packages, what do you have in inventory currently? What will you need to buy?
- What are your sales goals?
Audit Your Website
Before you start selling packages or products this holiday season, you want to make sure your website and/or booking page are up to date. This means having the latest details on your location, business hours, and contact info. And if you have a Google My Business listing, you want to make sure that’s up to date as well.
Don’t forget to have your website and booking page all updated with your current prices. This is also a great place to mention your upcoming holiday sales — to plant that seed with your clients, so they think of your business as the holidays approach.
Create Your Packages
Whether you’re an appointment-based or class-based business, there are plenty of ways to get creative with your packages. Think about your clients and how your services could work for them this season or serve as a great gift idea for their friends and family.
Keep it Simple
Most shoppers are in a rush around the holiday season, so keeping your packages easy to understand gives you a better chance of making the sale. You may even want to consider a holiday “micro offer.”
If you’re a hairstylist, this could mean creating a package that involves a free styling session for clients who purchase a package of five haircuts. Or if you’re a yoga studio, you could create a “New Year, New You” kind of package, where the client receives a free session for purchasing a bundle of three classes at once.
Stay on Theme
Don’t shy away from coming up with fun holiday-themed packages. (It is the most wonderful time of the year, after all.) Think “Burn Away the Holidays” for a post-holiday fitness package. Or you could go with a quirky “Twelve Days of Christmas Package,” where you sell a package of twelve yoga or personal training sessions that the client has to use before Christmas.
Bundle Different Services
Does your spa offer both massages and facials? Does your studio offer yoga and pilates? Baking two of your best-selling services together gets you multiple bookings from the same client.
Everyone goes a little overboard during the holidays and starts the new year with a plan to take better care of themselves. Target this audience with special fitness packages to get back in shape, or acupuncture packages based on cleansing overworked digestive systems.
Bundle Your Products, Too
There’s no need to reinvent the wheel with your products this holiday season. You can keep the same products you’ve been selling all year — but with a bundling twist.
When you begin bundling products together, you want to think about products that naturally go together.
- Think historically: What products have your clients bought together in the past? Go through your sales for the past year for clues to what clients are already purchasing as a pair.
- Think ahead: What products do you sell that clients could use for the new year?
- Think need: If clients always buy a certain product, what’s another product you could bundle with it that would help them? What products are better together?
For example, a gym could create a holiday nutrition package where the client receives a free smoothie or protein shake for purchasing a bundle of three sessions. Or if you’re a hair salon, you could bundle a special shampoo, conditioner or styling gel with the purchase of two haircuts.
We know. The classic “buy one, get one,” or BOGO, offer can seem like a cliché at times. But there’s a reason it’s lasted as a great promotion strategy for small businesses.
66% of consumers relay that BOGO is their favorite kind of deal, and 93% of consumers admit they’ve purchased a BOGO deal before.
Shoppers love a good discount, especially around the holidays, so keeping it simple with a classic BOGO package is a great way to get their attention.
Market Your Packages
Coming up with creative holiday-themed packages is a fun (and important) project for businesses looking to boost sales and traffic at the end of the year. But once you have your package ideas ready to go, how do you market them?
To keep it simple: You want to start by getting the word out to your clients and community.
Let your clients know you’re selling packages exactly when they’re scrolling aimlessly wondering what gifts to get for the hardest ones on their list. Promote your holiday packages on social media platforms like Instagram or Facebook by creating posts that lead to your website or a landing page offering a deal.
Email Marketing Campaigns
Email marketing is a great way to get the word out and share your packages with clients. You can announce your offers all while wishing your clients a happy holiday or new year, sharing a link that takes them to the package offer.
If you already happen to be using Schedulicity, sending a quick email marketing blast can be done from right within your account. There’s even some handy holiday templates to use — so you can be as festive as you want!
It may seem a little more old school, but nothing beats word-of-mouth marketing. So the next time you have your clients in your gym or studio for their favorite class, don’t forget to mention your upcoming holiday promotions.
Pro tip: Speaking of selling! Having your payment processor and your scheduling system connected makes selling packages super easy. And for your back pocket — wink wink! — Schedulicity’s built-in payment processor has some of the lowest processing fees in the industry!
Don’t Forget Small Business Saturday
The holiday season officially starts after Thanksgiving, and while Black Friday seems to get all the hype, there’s a ton to be gained as a service provider on Small Business Saturday.
It’s a huge opportunity for small, local businesses. Whether you’re a hair stylist or a massage therapist, there are plenty of creative ways to boost sales and promote your holiday packages.
Marketing within your community and networking with other small businesses in your area is one way to get the word out about your business and your holiday offers. This means putting yourself out there with other like-minded business owners.
The Thriving Stylist suggests putting together a little gift basket to share. If you’re a hairstylist, “It might include a full-size shampoo, conditioner, maybe a travel-size styling aid, a little bag of cookies, and definitely a generous gift certificate.”
Let other business owners in your area know how much you appreciate them, and in turn, they’ll be sure to tell people what you did.
Partner Up with a Local Businesses
This is a great idea from the folks over at Behind The Chair. They suggest finding a local business you love and promoting each other’s businesses — especially any holiday offers you each have going on.
You and your partner could also include each other’s deals in your regular newsletters and holiday marketing emails.
Create Special Offers
To get folks in your salon or gym on Small Business Saturday, you need to give them a reason to come in — which you have with your holiday-themed packages.
But on top of your ongoing holiday package deals, you can also come up with special offers specifically for Small Business Saturday, such as a free yoga class or half-off haircuts that day. This way, clients are incentivized to come visit you.
Then, once they’re in, your holiday packages will be too good of a deal to pass up!