How to Ask Clients for Support [An Email Template]

Writing client emails is already hard enough, but asking for extra support can make anyone feel uncomfortable.

That’s OK!

Right now, one of the best things we can do for ourselves and those we love is to ask for help when we need it.

Chances are you already heard from loyal clients who want to know how they can help you. Even if you haven’t, they’re likely wondering if you need it.

At one of our recent Town Halls, someone asked if we had any advice for writing “tricky emails”, like the ones that request donations or extra support.

That’s why we’re offering a template for asking for help from clients. It could be collateral damage from the pandemic, a damaging accident at your salon, or personal troubles.

Copy and paste the message below into an email of your choice, then edit the language to your heart’s content. Think of this as a flexible example to get you started.

We hope it helps!

(By the way, we made special design templates specifically for these emails — you can find them in your account. 💜)

An Email Template for Asking for Client Support for Your Business

Subject line options:

Checking in
An update
Hi from [name of business]

Email body:

At [name of your business], my clients are my first priority. That’s why I’m writing to let you know where we stand, how I’m prioritizing your needs, and more.

As you likely know, we’ve had to temporarily close [name of business]. While I can’t see you in person just yet, I’m here for you while we’re staying at home.

I’m happy to help you in any way I can by [insert some examples of how you can help. Maybe it’s just offering advice on how clients can care for themselves at home or maybe you’re still selling products.]. I’m just an email away. (Feel free to even reply to this message!)

[Name of business] will reopen as soon as we get the sign-off that it’s safe and healthy to do so.

Until then, I’m attending a lot of Zoom classes to get better at what I do — and attending some fun Zoom dinners, too. [Note: you can tweak this last sentence to make it more you, but the idea here is to write something that they also can relate to.]

This caused a financial hit to small businesses everywhere, including here at [name of business], but we’re hopeful that we’ll recover from it swiftly.

If you’re looking for ways to support us during this downtime, here are just a few options that would mean so much:

Book a session in advance. It’s just nice to see your names in my calendar! [link this to your Schedulicity business page!]
Buy gift cards or a package deal [You can do this through the Packages add-on in your account!]
Send some financial support. All of your support will go toward keeping the business going during this slow period [If you run a larger business, you can also mention if you’ll be splitting donations with your other colleagues]

I can’t wait to see you again! Hopefully, that day comes soon. Until then, I’m wishing you and yours health and happiness.

Best,
[Name]