May is AAPI Month — aka Asian American and Pacific Islander Heritage Month!
AAPI Month is a special time dedicated to celebrating the beauty, culture, and people of Asia and the Pacific Islands of Micronesia, Melanesia, and Polynesia.
All in all, 75 countries fit into the AAPI category, including Fiji, Hawaii, and New Zealand!
To celebrate AAPI Month this year, Schedulicity put together a list of the top AAPI-owned hair and beauty brands from around the world!
Check out the history of Asian American and Pacific Islander Heritage Month to learn more about how this special celebration got started!
AAPI-Owned Businesses in Hair & Beauty
Founded by Michelle Phan, a Vietnamese-American beauty YouTuber, EM Cosmetics believes makeup is a powerful tool for self-expression. Whether you’re new to the beauty world, or you’re a seasoned pro, Michelle and EM encourage folks to share their art and “rethink beauty.”
The Petite Club brand is the brainchild of Tina Yong, a Chinese beauty YouTuber living in Australia. Using 100% animal cruelty free material, The Petite Club offers false eyelashes for individuals with “hooded or smaller eye shapes.”
New Zealand-based beauty brand Abel Odor offers complete ingredient transparency for its line of perfumes.
Their delicious products are made from 100% plant-based ingredients with no synthetics or chemicals. It’s vegan-certified and uses recycled packaging.
Recommended Product: Their best-selling Black Anise 100% Natural Eau de Parfum is “a sophisticated and genderless scent that is warm, smoky and sultry amber.”
Founded by Kapua Browning in 2015, Honua’s skincare products combine traditional Hawaiian botanicals and methods with modern skincare technology. Honua is not just one of the best AAPI beauty brands out there – it’s one of the best.
Recommended Product: Do we have to pick just one?!
Check out The Honua Ritual, which comes with four full-size products: Pa’akai Cleansing Cream, Hawaiian Beauty Water toner, Aloha Youth Serum, and ‘Ōlena Oil.
One of Korea’s top selling makeup brands, B.Ready is a men’s total-styling brand of makeup for men who “feel free to express their own vibes.”
Recommended Product: Let’s go with the B.Ready Airy Hair Spray, a light hairspray for 24-hour hold without stiffness or caking.
Born in San Diego, CA, into a large Vietnamese family, Patrick Ta is one of Hollywood’s premier makeup artists. His full line of makeup is dedicated to making women feel beautiful and comfortable in their own skin.
Recommended Product: Again… it’s hard to choose just one product, so let’s bundle! The Major Tools Set is just that: major.
It includes a Contour Brush, Complexion Brush, Body Brush, Eyeshadow Brush, Lip Brush, and Major Brow Dual-Ended Brow Brush.
MAHALO Skin Care is an artisan-crafted line of facial beauty care products. Founder and Chief Skin Chef, Maryna Grace, uses Hawaiian-based botanicals to create products that target skin inflammation, aging concerns, and support healthy complexions.
Recommended Product: We’re a sucker for a Polynesian brand, so how could we pass up the opportunity for “Hawai’i bottled” in bamboo jars?
Get 12 demi-sized products with the PARADISE Collection:
- UNVEIL cleanser melt concentrate
- PETAL hydrating mask
- HAWAIIAN HYDRATION cellular repair concentrate
- BEAN antioxidant mask
- VITALITY ELIXIR active antioxidant rejuvenating serum
- RARE INDIGO beauty balm
- MAHALO BALM moisturizing treatment
- HAWAIIAN NIGHTS phyto-retinoic restoring night serum
- Vegan treatment brush
- Special sample of a limited-edition treat
Both brands were founded by Charlotte Cho, an esthetician and author with the goal of giving the world a Korean perspective on beauty and skin and how we treat it.
Recommended Product: The Then I Met You Soothing Tea Cleansing Gel is a bestseller for a reason, beauty friends.
Founded by Liah Yoo, KraveBeauty is an AAPI skincare brand that focuses on clean, effective, and sustainable skincare. Her aim? To simplify the beauty game and take the stress out of skincare.
Recommended Product: KraveBeauty’s Beet The Sun SPF 40 PA+++ is a barely-there chemical sunscreen that’s lightweight and has no white/blue cast.
The ONE/SIZE brand is the vision of Filipino beauty sensation Patrick Starrr — a makeup artist and social media influencer. Focusing on the voices of the unheard, ONE/SIZE brings meaningful connection, storytelling, and artistry to the makeup industry.
Christine Chang and Sarah Lee were the only bilingual, bicultural executives in their positions at L’Oreal. They were looking to take Korean beauty global when they founded their own brand: Glow Recipe.
Their skincare products pair superfruits with active ingredients to create the clean beauty “glow.”
Founded by South-Asian beauty entrepreneur, Deepica Mutyala, Live Tinted is a clean, vegan, cruelty- and fragrance-free beauty line for darker skin tones.
The Hanalei Company is a cruelty-free Hawaiian skincare and beauty product line inspired by the beauty and richness of Hawaii. Founders Alice and Vira Kim partner with experts to “create modern skincare products that blend native Hawaiian botanicals into effective formulas.”
Recommended Product: Do we have to pick just one? Because we have a list: the Lip Treatment, Sugar Body Scrub and Lip Scrub, Kukui Body Lotion, and on… and on…
It’s the traditional practice of Hindu medicine based on balancing bodily systems with diet, herbal treatment, and yoga.
And this luxury India-based skincare company helps its customers flirt with Ayurveda in a variety of products: body polish, lotion, face wash, perfume and body mist, makeup, and more.
Each product includes homegrown ingredients like black sesame, anise, pomegranate, honey, and vanilla.
Recommended Product: The Light Hydrating Facial Gel Pure Aloe Vera is essential – no pun intended. This cooling blend of aloe vera, cucumber extract, and glycerin soothes your skin to its most moisturized state ever.
This luxury Korean skincare brand focuses on products enriched with green tea.
Known as a powerful antibacterial agent for treating acne and unclogging pores, green tea is ✨ the Korean skincare secret ✨
Recommended Product: If you love luxury skincare, this AAPI-owned brand is for you. Their Treatment Cleansing Oil helps remove makeup impurities without stripping your skin of its natural oils.
Unpack all AMOREPACIFIC has to offer, including…
Laneige means “fresh snow” in French, but don’t get it twisted.
This AAPI beauty brand was founded in South Korea in the ‘90s and can now be found all over the world.
Recommended Product: Focusing on skin hydration, their moisturizing sleeping lip mask is a cult favorite and another Allure Reader’s Choice Award Winner for Lip Balm 2023.
Just Herbs is a skincare and cosmetics brand out of India. They offer organic, herbal Ayurveda beauty products, like:
- Eyeshadow palettes
- Vitamin C serum
- Tinted lip balms and lipsticks
- Sunscreen gel
- And more!
Recommended Product: We don’t talk about organic hair care enough! The 8 in 1 Root Nourishing Amla Neem Shampoo cannot be missed.
It includes hyper-gentle ingredients, like amla, hibiscus, henna, trigonella seed, neem, vetiver, wheatgerm oil, and soy lecithin – for those advanced beauty babes.
Known for their incredibly cute press-on nails and magnetic eyelashes, Glamnetic launched in 2019 and soared to the top of beauty brands.
Founder Ann McFerran is happy to be a strong voice for AAPI women in the beauty industry, especially for Thai women like herself. She told CNN:
“We are inspiring another generation of female leaders to want to step up and feel like they have an example to look up to.
I get so many messages from fellow AAPI girls out there saying that because they see someone who looks like them succeeding, they feel like they can do it, too.
I come from a very humble background, so this is something that’s very important for me to convey — that no matter who you are or where you come from, you can succeed in anything you truly put your mind, passions and hard work to.”
Recommended Product: These press-on nails are a personal favorite: Marshmallow Swirl, Goal Digger, and Olive You. Their magnetic lashes were also the first in the beauty industry – and absolutely to die for.
Support and shop AAPI-owned hair and beauty brands, including:
- Fable and Mane
- INSERT NAME HERE
- SHAZ & KIKS
- Squigs Beauty
- WOW Skin Science
- NatureLab Tokyo
- Emi Jay, Inc.
- JW PEI
- Ellis Brooklyn
- Everyday Humans
- JINsoon Beauty LLC (Non-toxic nail polish – YES.)
- Le Mini Macaron
- Peach & Lily
- MiniLuxe (aka one of Oprah Winfrey’s Favorite Things)
- Tower 28 Beauty, Inc.
- GLAMNETIC (These press-on nails give me LIFE.)
- Hero Cosmetics (Shoutout to those Mighty Patches.)
- Katini Skin
- Pink Moon
- Shikohin, Inc.
- Pavise (They’re new, and they’re here to take over the world!)
- EM Cosmetics
- Honua Hawaiian Skincare
- Patrick Ta Beauty
- MAHALO Skin Care
- Soko Glam
- Then I Met You
- Glow Recipe
- Live Tinted
- Just Herbs
- ONE/SIZE (Also a very special LGBTQIA+ beauty brand)
- Forest Essentials
- Hanalei Company
- Abel Odor
- The Petite Club
At Schedulicity, our businesses represent the best parts of who we are. Together, we work to create a safe space in order to empower and educate our small business owners and entrepreneurs.
We’re proud to celebrate AAPI Heritage Month with our incredible clients, who show up and show out, every month.